It Began with a Simple Promise
The mission has always been simple. The work, anything but. Over ten years ago, in a London apartment that always smelled faintly of lavender, I started Delune with a promise to myself: if nature could calm my mind, it could care for my skin too. I wasn't chasing trends or perfecting routines — I was looking for small, honest rituals that made hard days feel softer. That search became Delune.
Our First Big Order
In 2017, a small subscription service took a chance on us — and we packed every bottle by hand at the dining table, the room filled with the scent of oils and late-night TV. We labelled until our fingers ached, equal parts panic and pride keeping us awake. That first wholesale order felt like a quiet turning point. Not just proof that our formulas worked — proof that somewhere out there, people understood what we were trying to say: that a simple, honest ritual can change the way a day feels.
Many Late Nights
Before there was a studio, there was my bedroom — stacked with glass bottles, hand-cut labels, and quiet dreams that smelled faintly of lavender. We learned to do things the slow way: batch, rest, test, repeat — until what left our door felt calm, considered, and trustworthy. There were late nights spent learning by touch and scent, chasing that balance between what felt natural and what truly worked. Those habits never left. The room got bigger, the shelves taller, the world wider — but the care stayed the same.
The Ritual Remains Unchanged
I still make decisions the way I did in that first little London room — slow, curious, and with both hands on the work. That instinct still lives in every bottle we make. Over the years I've learned that when a ritual is honest, it gives back in kind. Each Delune formula carries that belief: a quiet harmony of gentle botanicals and proven science. No noise, no excess — just what your skin and home truly need. Everything that leaves our hands is mindfully sourced, with ingredients and ethics I'm proud to stand behind.
Now Global
When I think back to those first hectic years — juggling stock and labels on my dining table — I could never have pictured this. Today, Delune is at home in the UK, the UAE, the US, Canada, Australia, New Zealand and Brazil. Seeing our boxes travel that far, carrying the same care we put into that very first batch, still feels like a quiet miracle. It's proof that honest, considered beauty can cross oceans — and that this quiet kind of joy has found its way into homes all over the world.
Delune Isn't About Doing More, It's About Feeling More.
Our mission has always been to craft products rooted in both science and soul — whether that's an essential oil, a skincare ritual, or a makeup shade chosen with intention. As we grow, our commitment to quality and ethical sourcing stays absolute. Delune isn't about doing more; it's about feeling more — more grounded, more present, more you.
This brand began with a few bottles on a windowsill and a hope that care could be simpler. That hasn't changed. If Delune earns a place in your home, know it was made with patience, curiosity, and a great deal of heart.
With love and gratitude,
Luigi
